Advertise. Best ROI of any Media!
The advantage Social Media has over traditional media is results… and of course, cost savings.
The Official Virginia Wine Lover eNewsletter goes out every month and each week to all who did not open the previous week. We get almost twice the industry average in opens.
Also, an eBlast can promote a single event or venue, instantly. And when you have access to a targeted and personally compiled email list like we have of culinary tourists and wine lovers, you are reaching your market when they are prime.
Social media is cost efficient, faster and more targeted for greater exposure…and better results, too!
Call us at 434-385-0600
Compare Social Media to Traditional Media
Traditional Media takes a “shotgun” approach to advertising.
• TV: Expensive and costly to produce an ad for network. Cable has too many channels for a fixed budget.
• Radio: Too many stations. How do you to determine which is best for you? How many listeners are interested in your product or service?
• Magazines: Readership and circulation is down dramatically. Most are now bi-monthly or bi-annual and no longer timely.
• Newspapers: Demographic is skewed to 45-plus age group. Readership down dramatically. Works best with large ads or small ads with lots of frequency. Can be expensive.
• Direct Mail: Expensive, slow, and only as good as your mailing list.
• Outdoor: Works best for 25-mile radius of your location. Need to reserve several billboards to be effective.
• Public Relations: Only works if medium opts to use what you send. Moreover, to which media do you send your press release?
Targeted Social Media is the answer:
OFFICIAL VIRGINIA WINE LOVER – eNEWSLETTER
• It works and it’s cost efficient. Our advertisers return for more results.
• We get almost double the industry average on our email open rate.
• Circulation is some 50,000 Virginia Wine Lovers, Beer and Spirits Lovers and Culinary Tourists.
• Newsletter goes out every month like clockwork. To make sure it is read, it goes out weekly to everyone who did not open the previous week. Can TV, Radio, Magazines, Newspapers, or Outdoor do that? No!
OFFICIAL VIRGINIA WINE LOVER – eBLASTS
We can customize an eBlast for you and send on date of your choice to our some 50,000 subscribers.
We know our eBlasts get good response because our advertisers repeat several times a year.
CALL NOW: 434-386-0600