Advertise

Advertise. Best ROI of any Media!

The advantage Social Media has over traditional media is results… and of course cost savings.
The Official Virginia Wine Lover e-Newsletter goes out every month and each week to all who did not open the previous week. Our newsletter gets almost twice the industry average in opens.

Another advantage is an e-blast can promote a single event or venue instantly. And when you have access to a targeted and compiled email list like we have of culinary tourists and wine lovers you are reaching your market when they are prime.

My ad agency colleagues all say social media works better than print (especially for dated events). More cost efficient, faster, more targeted exposure…and better results, too!

Try us…You’ll like us!

Eblasts, Featured Winery of the Month or Wine Trail of the Month, B&B, Resort, Restaurant of the Month, Sweepstakes, etc.

Call us anytime and ask how we can customize a marketing program for you.

 434-385-0600

Compare Social Media to Traditional Media

The following media are a “shotgun” approach to advertising.
Only a small percentile of their audience is interested in wine or wine festivals.

• TV: Expensive and costly to produce an ad for network. With cable, there are too many channels for a fixed budget.

• Radio: Too many stations. How do you to determine which is best for you? How many listeners are interested in your product or service?

• Magazines: Readership and circulation is down with all magazines and many are going online. Most are bi monthly or bi annual meaning they are not timely. Difficult to track results.

• Newspapers: Demographic is skewed to 45 age group plus market. The “millennials” just don’t’ read the daily paper. Works best with large ads or small ads with lots of frequency. Can be expensive.

• Direct Mail: Expensive, slow, and only as good as your mailing list.

• Outdoor: Works best for 25-mile radius of your location. Fairly expensive because to get maximum impact you need to reserve at least several billboards to be effective.

Public Relations: Only works if the medium you select decides to use what you send. Moreover, to which media do you send your press release?

 

Solution: Targeted Social Media.

The Official Virginia Wine Lover e-Newsletter 

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• It works and it’s cost efficient. Our advertisers return for more results.

• We get almost double the industry average on our email open rate

• It has a circulation of 50,000 Virginia Wine Lovers and Culinary Tourists.

• It goes out every month like clockwork and to make sure it is read, it goes out weekly to everyone who did not open the newsletter the previous week. Can TV, Radio, Magazines, Newspapers, or Outdoor do that? Nope.

 

Special E-Blasts       

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We can even prepare your own custom eBlast to our compiled list of 50,000 Wine Lovers.

We know our eBlasts get good response because our advertisers repeat several times a year. You can reserve by calling our direct line: 434-385-0600 Ask to speak to me, personally.

Call NOW and we make it so easy!

Cheers!

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- Frank Britt, Publisher
The Official Virginia Wine Lover e-Newsletter

frank@brittmarketing.com

 

434-385-0600